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The apple giant will have to pay 25 million euros to the French state for "deceptive marketing practices by omission".

The apple giant will have to pay 25 million euros to the French state for “deceptive marketing practices by omission”.

Alles Europa News reports that Apple, Google and Facebook faces issues of mistrust in Europe.

An average Eu citizen considered this giant tech as deceptive in policy which should not be so.

Alles Europa news reports that Google, Apple and Facebook representatives in Europe will have to do more to gain their consumers confidence.

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Alles Europa News reports that according to complains filed against Apple On December 21, 2017, the American group, which markets each year a new model of its flagship phone, had recognized that it voluntarily limited the performance of the phone after a certain time in order to “extend the life” of it.

A decision made, French complains noted that, due to the use of lithium-ion batteries which have more difficulty responding to heavy demands by the phone user as they age.

“This is a historic first victory against scandalous ready-to-throw practices, both for consumers and for the environment”, reacted in their turn in a press release Laetitia Vasseur and Samuel Sauvage, the co-founders of the association Hop, which relied on nearly 15,000 testimonies to launch its appeal.

Damages and interests

The association was however not followed on the planned obsolescence, justice having simply retained “deceptive commercial practices by omission”.

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Hop also deplores the recourse to this penal transaction which “deprives consumers of a public trial over planned obsolescence”.

The association also indicates that it plans to make a claim for damages for injured customers.

pple was fined 25 million euros in transaction, the competition authority (DGCCRF) announced on Friday after an investigation that found “deceptive marketing practices by omission” of the American giant technology.

“Following an investigation by the Directorate General for Competition, Consumption and the Suppression of Fraud (DGCCRF) and after the agreement of the Public Prosecutor of Paris, the Apple group agreed to pay a fine of 25 million euros in the context of a criminal transaction ”, welcomes the body in a press release.

The public prosecutor’s office had opened on January 5, 2018 a preliminary investigation for “planned obsolescence” (finally not retained at the end of the investigations) at the request of the association Stop to planned obsolescence (Hop), which accused Apple of deliberately slowing down its old smartphone models to speed up their replacement.

Historic victory

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The investigation, which was entrusted to the DGCCRF, “showed that iPhone owners had not been informed that the updates to the iOS operating system (10.2.1 and 11.2) they were installing were likely to lead to a slowdown in the operation of their device, “said the press release.

“We are happy with this outcome with the DGCCRF,” Apple responded in a statement.

“Our goal has always been to create safe products that are valued by our customers, and making the iPhone last as long as possible is an important part of it.”

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